Agentic-Ready Commerce
We engineer integrated eCommerce systems structured for AI interpretation and agent-based interaction. From Shopify to custom architectures, we design commerce infrastructure prepared for machine evaluation, structured data exchange, and emerging agent-driven purchasing environments.
Shopify Development
Discovery-first Shopify development that goes beyond standard themes. From adapting and extending themes to fully custom designs and frontends, every decision is driven by measurable impact, search visibility across markets (SEO & GEO), and full control over analytics and data.
A hosted ecommerce platform used by brands worldwide. Since 2025, all Shopify stores automatically expose MCP endpoints — the most accessible entry point to agentic commerce.
Shopify's native templating language for theme development. Requires explicit structured data injection to remain machine-readable in agentic commerce contexts.
Shopify's official React-based headless storefront framework built on the Storefront API — used for headless Shopify builds requiring maintained MCP compatibility.
A JavaScript component library for building interactive user interfaces. The foundation of all Next.js and custom frontend implementations at B2X.
A query language for APIs that allows clients and AI agents to request exactly the data structure they need — reducing over-fetching and improving response predictability.
An email and SMS marketing platform for behavior-triggered commerce communications, post-purchase flows, and customer lifecycle automation.
A reviews, loyalty, and UGC platform for brands requiring integrated social proof, structured review data, and rewards programs in a single system.
A product review platform that generates Review and AggregateRating Schema markup — a direct Trust Layer contribution enabling AI agents to assess merchant credibility.
A loyalty and rewards platform for points, referral, and VIP program implementations — used in Shopify Plus environments requiring structured customer retention mechanics.
Shopify Plus
Shopify Plus development for complex commerce setups. We implement advanced checkout customization, custom backend integrations, multi-store architectures, B2B stores, and custom authentication flows including third-party identity providers.
The enterprise tier of Shopify for high-volume merchants requiring custom checkout logic, B2B functionality, and dedicated API capacity.
A serverless execution environment inside Shopify's infrastructure for custom pricing rules, discount logic, and checkout validation without external API dependencies.
A native workflow automation engine for Shopify Plus — triggers automated actions based on commerce events such as order routing, inventory alerts, and B2B approvals.
A JavaScript component library for building interactive user interfaces. The foundation of all Next.js and custom frontend implementations at B2X.
A query language for APIs that allows clients and AI agents to request exactly the data structure they need — reducing over-fetching and improving response predictability.
A JavaScript runtime for server-side applications — the primary backend runtime at B2X for commerce API services, middleware layers, and MCP endpoint implementations.
Custom DTC Platforms
Custom DTC platforms for brands with specific requirements that standard commerce platforms cannot fully address. Suitable for regulated industries, complex business models, or cases where full control over UX, data, and processes is required.
A JavaScript runtime for server-side applications — the primary backend runtime at B2X for commerce API services, middleware layers, and MCP endpoint implementations.
A React-based framework for building server-rendered and statically generated web applications. Used as the primary headless storefront layer at B2X — enabling sub-200ms page loads and clean structured data delivery.
A JavaScript component library for building interactive user interfaces. The foundation of all Next.js and custom frontend implementations at B2X.
A query language for APIs that allows clients and AI agents to request exactly the data structure they need — reducing over-fetching and improving response predictability.
Payment infrastructure for custom checkout implementations and ACP integrations — enabling secure, AI-agent-initiated transactions in ChatGPT and partner platforms.
A communications API platform for SMS, voice, and messaging integrations — used for order notifications, customer service workflows, and conversational commerce.
A customer data platform for unified event tracking, cross-platform identity resolution, and data pipeline management across analytics and marketing tools.
B2X Commerce
B2X commerce platforms that support B2B, B2C, and hybrid business models within a single architecture. We design systems that handle complex pricing, customer roles, contracts, and integrations across multiple sales channels.
The enterprise tier of Shopify for high-volume merchants requiring custom checkout logic, B2B functionality, and dedicated API capacity.
An API-first, headless commerce platform built on MACH architecture for enterprise deployments requiring custom data models or multi-region operations.
An enterprise SaaS commerce platform applied in projects where clients have existing BigCommerce infrastructure requiring optimization or headless migration.
Microsoft's ERP platform dominant in DACH mid-market enterprises — B2X implements bidirectional real-time integration with Shopify Plus, synchronizing inventory, pricing, orders, and customer data.
A query language for APIs that allows clients and AI agents to request exactly the data structure they need — reducing over-fetching and improving response predictability.
The standard HTTP-based API architecture used across all commerce integrations, third-party connections, and MCP/UCP endpoint implementations at B2X.
A JavaScript component library for building interactive user interfaces. The foundation of all Next.js and custom frontend implementations at B2X.
Shopify's native templating language for theme development. Requires explicit structured data injection to remain machine-readable in agentic commerce contexts.
AI for eCommerce
AI integration for eCommerce platforms to increase conversion, automate operations, and improve customer experience. From data preparation to AI-powered search, recommendations, and support, we enable practical AI adoption with clear business impact.
Provider of GPT-4 and o-series models — used for AI shopping assistants, product content generation, B2B procurement agent logic, and ACP transaction integration via ChatGPT.
Google Cloud's managed AI platform for production ML model deployment, fine-tuning, and multimodal applications — the infrastructure layer behind UCP integrations.
A framework for building LLM-powered applications — used at B2X for agent orchestration, RAG pipelines, and structured tool use in commerce automation workflows.
An open-source workflow automation platform for building AI-augmented business process automations — self-hostable for full data control in DACH environments.
An open-source computer vision library for image processing pipelines, visual quality control automation, and product photography preprocessing.
An open-source deep learning framework for custom model training, computer vision implementations, and research-grade AI prototyping.
A distributed search and analytics engine for large-scale product catalog search, faceted navigation, and relevance-tuned discovery — including AI-agent-queried search surfaces.
A versatile programming language used for data processing pipelines, AI/ML integrations, catalog transformation workflows, and LangChain-based agentic systems.
Conversion Rate Optimization
Conversion Rate Optimization driven by data, user behavior, and AI-assisted analysis. We use analytics, UX expertise, and AI-generated content to reduce friction, improve messaging, and increase conversion across key touchpoints.
Google's web analytics platform — configured with consent mode, server-side tagging, and data anonymization for GDPR compliance where clients require Google ecosystem reporting.
The native analytics layer within Shopify and Shopify Plus, providing ecommerce KPIs, sales attribution, and AI-driven order insights directly within the platform.
Google's AI video generation platform — applied in commerce content production workflows for automated product and brand video creation.
Provider of GPT-4 and o-series models — used for AI shopping assistants, product content generation, B2B procurement agent logic, and ACP transaction integration via ChatGPT.
A behavioral analytics tool providing heatmaps, session recordings, and funnel analysis — used for storefront UX optimization and checkout flow investigation.
An open-source feature flag management platform for controlled feature rollouts, A/B testing, and gradual activation of new capabilities without full redeployment.
A customer data platform for unified event tracking, cross-platform identity resolution, and data pipeline management across analytics and marketing tools.
A business intelligence platform for executive reporting, commerce KPI dashboards, and data visualization in enterprise client contexts.
Headless Commerce
Headless commerce architectures that decouple frontend and backend to give full control over UX, performance, SEO, and integrations. Ideal for brands that require flexible storefronts, custom logic, and direct API-based connections to multiple systems.
A hosted ecommerce platform used by brands worldwide. Since 2025, all Shopify stores automatically expose MCP endpoints — the most accessible entry point to agentic commerce.
The enterprise tier of Shopify for high-volume merchants requiring custom checkout logic, B2B functionality, and dedicated API capacity.
An API-first, headless commerce platform built on MACH architecture for enterprise deployments requiring custom data models or multi-region operations.
An enterprise SaaS commerce platform applied in projects where clients have existing BigCommerce infrastructure requiring optimization or headless migration.
Shopify's official React-based headless storefront framework built on the Storefront API — used for headless Shopify builds requiring maintained MCP compatibility.
A React-based framework for building server-rendered and statically generated web applications. Used as the primary headless storefront layer at B2X — enabling sub-200ms page loads and clean structured data delivery.
A JavaScript component library for building interactive user interfaces. The foundation of all Next.js and custom frontend implementations at B2X.
A query language for APIs that allows clients and AI agents to request exactly the data structure they need — reducing over-fetching and improving response predictability.
A structured content platform with real-time collaboration and a flexible schema-driven data model — used as the primary headless CMS for B2X client sites including b2x.software.
An enterprise headless CMS for large-scale multi-locale content operations with a robust content API and granular access control.
eCommerce Integrations
eCommerce integrations that connect your store with ERP, CRM, PIM, payments, logistics, and analytics systems. We build reliable data flows that reduce manual work, keep systems in sync, and support stable daily operations.
A leading CRM and commerce platform for customer data unification, B2B account management, and marketing automation in enterprise client environments.
Microsoft's ERP platform dominant in DACH mid-market enterprises — B2X implements bidirectional real-time integration with Shopify Plus, synchronizing inventory, pricing, orders, and customer data.
A CRM and marketing automation platform for B2B lead management, sales pipeline tracking, and account-based marketing workflows.
An email and SMS marketing platform for behavior-triggered commerce communications, post-purchase flows, and customer lifecycle automation.
An enterprise headless CMS for large-scale multi-locale content operations with a robust content API and granular access control.
Payment infrastructure for custom checkout implementations and ACP integrations — enabling secure, AI-agent-initiated transactions in ChatGPT and partner platforms.
A shipping and logistics platform for automated multi-carrier fulfillment, label generation, and returns management — widely used in DACH ecommerce operations.
A distributed search and analytics engine for large-scale product catalog search, faceted navigation, and relevance-tuned discovery — including AI-agent-queried search surfaces.
A customer data platform for unified event tracking, cross-platform identity resolution, and data pipeline management across analytics and marketing tools.
Electronic Data Interchange — a standardized format for automated B2B exchange of orders, invoices, and logistics data with wholesale partners and enterprise procurement systems.